3 reasons you're not getting clients...
Featuring the OG freelancer, Carrie Bradshaw
I started pitching clients and winning freelance work when I was 19 (now 32!). While I've had both wins and losses, a decade later, 98% of the clients I speak with say 'yes' to my proposals and prices the first time. If you're struggling to land clients, here are 3 reasons it might be happening, and how to solve them. For more on this, check out my workshop How To Go Freelance and refer to the āHow to Get Clientsā section.
1 ā Your skills and services are unclear
The first person who needs to understand what you offer is YOU! Get clear on your offerings and pricing before you have conversations with potential clients. Use straightforward language to describe what you do, how you do it, and the value and deliverables you provide. Remember, a confused client is never going to hire you.
2 ā Youāre putting the work on the client to figure out what you can do for them
Stop asking what you can do for the client, and start telling the client what you can do for them. Sometimes clients donāt know what they need help with until you point it out. They may not realize they need your service until you explain why. Lead with how your services provide value and solve problems, rather than leaving it up to the client.
3 ā Youāre not leading with confidence or competence
Being a freelancer, business owner, or service provider of any kind requires confidence in your skill set, strong follow-through, and excellent communication skills. Imagine if a plumber came to your house unsure if he could fix the plumbing but said heād try his bestāyouād send him home! Even if you need to āfake it till you make itā on the confidence front, lead with your competence and take initiativeāsend the meeting invites, over-communicate about deadlines, ask for feedback, and deliver your work on time.
ā Thanks for reading :) Iām here to help you on your self-employed journey. To start making money, grab my e-course How to Go Freelance or book a 1:1 Office Hours session where we can dig into your dreams and goals. Follow me on TikTok, Instagram, and shop my WFH Essentials here.
This was super helpful!